Dirk Nagel 
Citi and EBANX have recently announced a strategic partnership to enable local payments and merchant services for Citi’s clients in Latin America. The partnership between Citi and EBANX is expected to provide an enhanced customer experience, with access to local payments options and secure e-commerce solutions. This collaboration aiming at the Latin America market is part of a larger strategy that began in 2018 when Citi launched its Global Merchant Services business outside the US.
Citi, one of the world’s largest banks, has global presence across 37 countries with 4,000 global locations serving more than 200 million customers in over 180 countries around the world. In addition, Citi actively invests in emerging markets, such as Latin America, which manages $3 trillion in assets worldwide.
EBANX, a leader in fast-growing markets such as Brazil and Mexico, offers innovative digital payment solutions for cross-border businesses providing access to over 70 payment methods across 18 LatAm countries. EBANX provides an end-to-end experience for its clients from onboarding merchants to integrating payment technology via one integrated platform powered by data analytics.
Background
Citi and EBANX have recently announced a collaboration to offer more seamless ecommerce payment solutions for merchants and consumers in Latin America.
This partnership will expand upon existing payments infrastructure, such as Citi’s local payment networks, to offer a more comprehensive payments system in the region.
This article will provide more details on this collaboration, including the advantages and implications for merchants, as well as benefits to consumers.
Citi’s Global Presence
Since its founding in 1812, Citi has been one of the world’s most recognizable financial institutions. With a global presence in more than 160 countries and approximately 200 million customer accounts, Citi is dedicated to providing consumers, corporations, governments and institutions with a broad range of financial services and products.
Citi’s core responsibilities are to provide consumers with information that enables them to make better-informed financial decisions, develop innovative solutions for businesses through its experienced teams of professionals, and ensure that the world has access to a responsible global bank.
Partnering with EBANX is yet another step for Citi towards achieving these goals. As one of the biggest players in Latin America’s payments market, EBANX saw the need to offer customers more payment options by allowing them to pay directly through their credit card and through local methods like cash payments at convenience stores or leading banks. To make this possible EBANX teamed up with Citi as they saw that its international presence could bring local payment options throughout Latin America in an efficient way. By taking advantage of both organisations’ international reach and powerful consumer insights, this partnership seeks to provide customers great insights regarding better-informed financial decisions while engaging businesses with faster product innovation solutions and helping keep the world connected responsibly through banking services.
EBANX’s Expansion in Latin America
Since its inception in 2012, EBANX has been a key player in connecting people in Latin America with the global economy. In collaborating with Citi, the Brazilian financial technology company is further deepening its roots in this region. Since day one, the goal of EBANX has been to provide solutions designed to improve access and simplify the process for customers when purchasing from merchants from other countries.
EBANX serves customers from more than 20 Latin American countries, offering a wide range of payment options, including bank transfers and online banking via local Brazilian banks, credit and debit cards distributed by local issuers – both Brazilian as well as international – as well as original balance (prepaid/debit) solutions. This allows customers to make payments at any time or place that suits their needs. In addition, by creating diversity for customers and merchants operating within different countries through one single provider, EBANX reduces complexity for all parties involved and simplifies the process of international e-commerce in Latin America.
The partnership between Citi and EBANX solidifies an important link between the two companies – supporting consumers in Latin America looking for efficient ways to purchase internationally and providing expanded services across multiple banks simultaneously–which will increase choice without sacrificing trustworthiness or quality for either party involved. With this partnership, both companies aim to foster even greater possibilities within e-commerce across Latin America.
Citi And EBANX Collaborate To Expand Ecommerce Payments
The collaboration between Citi, a global financial services corporation, and EBANX, an international payment processor, is set to expand ecommerce payments to Latin American countries.
The partnership between these two industry leaders is set to revolutionise how business is conducted across Latin America and the world.
Let’s dive into this collaboration’s details and explore its potential impacts on the market.
Benefits for Citi Customers
By partnering with EBANX, Citi can offer customers a greater selection of local payment methods in key LatAm regions. At the same time, it also offers the benefits of merchant acceptance and customer service. Through this collaboration, Citi customers benefit from a wider range of payment options in Latin America, including:
– Access to local payment methods including BOLETO BANCARIO, direct bank and online banking transfers;
– Secure online payments through EBANX’s platform and fraud protection services;
– Enhanced consumer protection and satisfaction as all orders are backed by EBANX’s customer service team;
– Support to address consumer needs through EBANX’s personalised customer support in Portuguese and Spanish.
As an additional convenience, customers can also exchange currencies in real-time via the collaboration, offering them cost savings when paying for goods and services with their debit or credit cards.
Benefits for EBANX Customers
The collaboration between Citi and EBANX will offer customers a better payment experience, increased security and greater choice when making online payments. In addition, by partnering with EBANX, Citi customers can access additional payment options in countries where Credit Cards may not be accepted or preferred, such as Brazil, Argentina, Chile and Mexico.
In addition to providing customers access to a wider range of payment methods in these countries, the collaboration between Citi and EBANX promises rapid local checkout services at competitive rates. The partnership will also enable customer protection services on par with other global banks, including fraud detection technologies and enhanced customer support.
By leveraging the capabilities of both organisations, Citi’s clients can benefit from a more robust payments offering and greater convenience when making international payments.
