Bernd Becker 
Modern casino players seek experiences and high engagement. Winnings from gambling rounds are no longer enough, so no matter how many games there are in the lobby, gamblers will not become loyal customers if they are not engaged.
Bearing this current trend in mind, Soft2bet created its MEGA. It is an all-in-one solution for casinos and sportsbooks seeking increased customer retention through gamification and a revenue boost in the long run.
What is MEGA and How It Gamifies Gambling?
MEGA is the solution that makes gamification of the gambling experience possible through a wide range of mechanics, including tournaments, challenges, and leaderboards. Such tools ensure boosted engagement for players, which in turn boosts their loyalty in the long run.
Customers of a casino with a gamified solution can benefit from personalized gaming experiences, integrated reward systems, and advanced features that enhance their wagering experience, making it more exciting and thrilling. Available solutions also stimulate interaction between players, which has not been a common case previously.
The MEGA solution is designed to ensure seamless integration via API. Thus, it does not require additional development resources. As a result, no additional hires are necessary from your side to offer a gamified experience to customers and make it work smoothly.
The Features at the Core of the MEGA solution
This gamification product ensures highly engaging celebrations of specific events, treasure hunts, and exclusive rewards. It is possible due to the following features:
- seasons and mechanics;
- collections.
- custom avatars.
Discover what possibilities those features bring in terms of bonuses and ongoing campaigns at a casino.
Seasons and Mechanics
Having a Christmas or Halloween special is easy due to the seasons and mechanics. It makes event building easy while still making them action-packed and rewards-rich. With those in place, a casino can maintain player interest and encourage ongoing participation.
Collections
Organizing a thrilling quest with collectibles available is a seamless task. They can be hidden inside the games, and players can be able to find and collect them. Such activities can encourage them to play a certain game, interact with each other, and engage in a friendly competition.
Custom Avatars
As players can set their own avatars and customize them, they get a sense of community. They interact with the platform on a personal level and get that feeling of belonging.
Case Studies and Results
MEGA solution has been used by Soft2bet’s clients for a while already, allowing the company to analyze the effectiveness of the product and back it up with real numbers. Here are some of the tested and proven KPIs that can be expected:
- Those brands that have implemented gamification mechanics reported a 65% growth in Net Gaming Revenue. Thus, MEGA has good potential to increase profit.
- Brands reported a 45% increase in Average Revenue per User. So, gamblers were likely to spend more at online operators with gamification in place.
- Players made higher deposits at online operators with the MEGA gamification solution. On average, deposits at such online casinos and sportsbooks increased by 50%.
Those case study results show that MEGA is an effective tool capable of boosting spending, encouraging players to bet more, and converting them into loyal customers.
Summing up, gamification and everything that comes with it is the future of highly engaging gambling experiences for players and their effective retention. If your brand needs a significant increase in loyal customers and their increased spending, gamification solutions like MEGA can turn those goals into measurable results.
